2nd May 2012: All roads lead to the launch of Merchants in London at the Shop at Bluebird on Kings Road.
We, along with a seriously gorgeous London crowd, including Princess Beatrice and Chelsy Davy attended the launch of Africa’s first pop-up luxury boutique . And what a wonderful event and pop up shop. The boutique showcases the best in old world luxury, innovative designs and re-worked traditional crafts made and sourced from various countries in Africa.
Hanneli Rupert, the brainchild behind Merchants on Long told us that “Merchants on Long aims to bring together the best African brands in London. Africans in Africa run the majority of them and most of them have never been sold outside of the continent before. The pop-up will give Londoners a unique opportunity to see what is happening at the forefront of fashion and design in Africa at the moment. “ We can only second that statement..
Merchants in London will be at The Shop at Bluebird, 350 King’s Road, London SW3 5UU, from 3rd of May to 16th June 2012. Be sure to pop in!
Stay tuned for more on the designers at Merchants in London…until then have peek at the fashionable crowd who came to support Hanneli at her launch event x
All images courtesy of “African fashion luxury concept store Merchants on Long pops up at The Shop at Bluebird”